Started by a team of Polish founders in New York, Deep.BI creates advanced AI-based analytical solutions for digital media publishers. In May this year, the company raised a seed round of PLN 4.8 m (EUR 1,1 m) total from Black Pearls VC (PLN 3m, EUR 700k) and a few Polish business angels (PLN 1,8 m, EUR 400k) involved with the media industry. Also recently, National Center for Research and Development supported Deep.BI with PLN 7 m (EUR 1,6 m). Deep.BI tools are already used by Gremi Media, SME, De Groene Amsterdammer and Human Rights Watch.
What is Deep.BI?
Deep.BI has been founded by three Poles in New York. From the very beginning the team has been focused on selling on the global market . The company cooperates with Human Rights Watch or De Groene Amsterdamer or EZUniverse. Sebastian Zontek, Jarosław Góra and Wojciech Woziwodzki are also actively involved in the Polish market: Gremi Media is already using Deep.BI, and first tests are ongoing in the Polska Press Group. They also work with a team of scientists from the Department of Computer Science of Poznań University of Technology aiming at the development of advanced artificial intelligence algorithms used in recommendation and subscription processes.
The process of media digitalization is unstoppable and so is the transfer of their revenues into the digital world, where those who have been here much earlier are more powerful. Google and Facebook consume the majority of advertising revenues, which is why publishers are switching to subscription models. Thanks to the comprehensive knowledge about how readers respond to the content, publishers can adapt better to the expectations of users and effectively build lasting relationships with them. That's where we can help.
Jaroslaw Góra, COO at Deep.BI
Black Pearls VC investment
Publishers already know that subscriptions are the future of their revenues. The market also gets used to it. According to forecasts, by the end of this year, 50% of adult users in developed countries will buy an online subscription for at least two titles. The fight for the client will take place not only on the level of content quality, but also on the technological level. Deep.BI gives publishers the tool to effectively convert users and creates the basis for the success of the digitization process.
Marcin P. Kowalik, Managing Partner at Black Pearls VC
The growing popularity of subscription models among media companies proves that the model based solely on the revenues from online advertising is not effective enough. Direct sales of digital content - for thats what subscription sales really is - requires caring for relations with the readers. The best way to do it, is through the quality of content. Deep.BI provides publishers with the necessary data and algorithms that lead to sales of digital subscriptions increase. Increased revenues allow publishers to invest in content quality development and as a result, everyone will benefit.
Tomasz Józefacki, chairman of the supervisory boards of Nais and Movebubble, private investor and former president of Benefit Systems and a member of the board of Agora responsible for online segment.
Serial entrepreneur, expert in the field of artificial intelligence and big data analysis. A graduate of the Wrocław University of Technology, Maria Curie-Skłodowska University and Stanford University.
Manager with experience in digitization of media sector companies, for many years involved in the Media Development Investment Fund (New York). A graduate of Warsaw School of Economics, Harvard Business School, Fordham University.
Entrepreneur, business angel. Founder of Carrywater Group and Tequila Mobile. A graduate of the Wrocław University of Technology, Carlson School of Management (University of Minnesota, MBA).