TVN Ventures acquires 40% in Polish company Everytap, operator of a beacon-based mobile advertising platform that offers contextual and personalized communication opportunities for brand advertisers. Everytap will receive cash and media to support the further growth of the company.
We are delighted to become partners of the Everytap founders and to support the development of the company going forward. Mobile Marketing and Advertising Technology are key segments of our Digital Strategy. Everytap combines a convincing business model, strong execution and an outstanding management team. Through TVN, the company will be able to accelerate growth across Poland.
We are very happy to have won such a partner, as TVN. We believe that this will accelerate the development of our network, but also help us to think more broadly about the use of our ideas and experiences into new channels. The obtained funds will be fully used to finance the company’s development. Every important for us is also media package we get from TVN which will help promote the application among users and will give us significant increase in the number of people benefiting from it.
Maciej Piwko, CEO at Everytap
Startups metropolis in Gdansk with partners such as INCUBATOR STARTER, where Everytap had been previously established, helps to build startups supported by capital funds. Not to be underestimated is the contribution of experienced business angels who we always encouraged to cooperate – in the case Everytap Michael Jaskólski, who from the beginning supported the team financially and strategically
Marcin Kowalik, Managing Partner, Black Pearls VC.
The success of such projects as Everytap shows that public money invested in the development of Polish venture capital market gives measurable results. What’s more, the model of co-investment works as well, which occured in this case at the level of PARP cooperation with Black Pearls VC
Michal Banka, Director of the Department supporting business environment institutions, PARP.